Back in the day (we’re talking 1990s) I used to spend a couple of hours every year keeping my paper resume up-to-date.
‘The Internet’ was still a phrase used mainly by geeks and required connecting a modem to a phone line, and then dialing into your email. Lord knows if anyone ever got hired online lol!
Anyway, step forward nearly 20 years, and while paper resumes are still handled and looked at, for many hiring managers the first touch will be a digital one.
Oh, I know what you’re thinking:
I’ll just update my paper resume to an online format.
That approach can still work, especially if you have contacts within the corporate world.
But it won’t be too long before the resume as a standalone document will be only one of several online scores that determine whether you even get to first base i.e. an ‘interview’.
And I’m not referring to the daily digital footprint you leave online. That’s a mainly passive and reactive view of the persona you appear to be. I say, ‘appear’, because at the moment, “on the Internet no one knows you’re a dog”.
(Check out that famous cartoon from the New Yorker magazine a while back.)
No, if you want to become top of mind for many of those looking for talent via the web, you’ll have to start creating an active and responsive trail leading to the real you.
And how is that done?
Well, here’s someone who’s done all of that and more. And who now looks for the same, or better, in the talent he hires.
The article’s titled “Seven Ways to Position Yourself for Unlimited Work, by Joe Pulizzi.
True, the article’s thrust is toward creative types in the media e.g. journalists, freelance writers and marketers.
However, in a vast digital world where talent for almost any career path’s now located far and wide, you will need to be very clear in your online message and presence. Of course, the ‘offline’ you is still very important but there’s a merging of digital with physical coming, courtesy of awesome networked computing power and bandwidth.
PS – This is the final post on this blog for 2010.
I’ll have a short break for Japanese New Year celebrations and then it’s full steam ahead in the “Year of the rabbit”. Happy New Year!