For some months now I’ve been replying to career and coaching-related questions in the Q&A section of LinkedIn. I’m up to the grand total of 30 which impresses me but pales in comparison to those who do that many in one day!
I’ve learned a lot from many of the comments left by others – as well as from how some of the more prolific posters ‘work the digital room’.
A good example is when I reply to one of their questions and then get an email through the LinkedIn system both thanking me and inviting me to connect. (The really savvy ones ask me to send the request so – I guess – they reduce their risk of being ‘reported’ for alleged spamming.)
After a few of these ‘out-of-the’ blue connection requests (after all, I don’t know these folks and their email reply often gives no compelling reason why I should accept) I realized that I too was at fault….
… because my own LinkedIn ‘virtual real estate’ is distinctly under developed and gives no clue as to my personal rules on accepting requests and on making future recommendations on their behalf to valued contacts within my network.
Well, that’s going to change by the turn of the year because I’ve come across the excellent work of ‘brand engagement strategist’, Krishna De.
She’s based in Ireland and if you go check out her LinkedIn page, just look at how she’s presented herself in the Summary, Experience and Additional Information sections.
Krishna has clear and precise guidelines for how to engage with her ‘personal brand’ and her ‘tribe’ on LinkedIn. I like that. (2017-03 Update: Krishna’s blog link on this 2008 post no longer works, so I’ve changed the link to point to her current online .me site. Check out her LinkedIn profile too. A very professional one!)
Now compare with my ‘boarded up’ precint: <sigh>
‘Creativity tension’ is a wonderful thing – or, as my teacher would write in big red letters back in the non-PC Tom Brown’s school days of the 1970s – “McClure, you can do better” 😉
There’s enough information on Krishna’s blog site to pull together a revamp of my LinkedIn offering. And I’ll take a crack at that over the Christmas/New Year break.
(Note – I am going to model my profile on her design but not copy it. Ideally, I’d love to insert a mindmap image file haha! Maybe LinkedIn v3.0, heh?)
When’s the last time you reviewed your LinkedIn page through the eyes of a “personal brand” marketer?
I’ll plan to post a LinkedIn update in early 2009.
– Mark McClure