I wrote last month about plans to update my LinkedIn profile.

I just spent a couple of hours doing that – following the guidelines laid down by Krishna De.

In addition to a contact-focussed ‘summary’ section, I’ve also added connection request guidelines, my blog’s feed and some Amazon book recommendations – 2 new ‘widget’ apps released by the LinkedIn team.
All seems to be working.

As things currently stand I don’t have a single, specific brand I want to stamp around the virtual world – my emphasis is on mid-career transition.

(Actually, it’s a form of ‘slash’ (/) mid-career transition, made up of coaching / writing / consulting / teaching. If you’re curious, Marci Alboher has a book – One Person / Multiple Careers – which I haven’t yet read but looks very similar to what I am about. BTW, Marci’s describing her current roles as journalist /author/ speaker. I think she was a lawyer before that.)

Since some of my target mid-career coaching prospects are within the LinkedIn universe – and possibly also future ghostwriting and copywriting clients – I consider it worthwhile to display multiple hats there.

Next task is to get some peeps who knew me to write up glowing recommendations, and I’m all set.

- Mark McClure

PS – How the mind works always amazes me. Look at the top of the image in this blog post. Notice anything naughty? Funny, how I made a Dec 9th blog post titled “Losing My LinkedIn Virginity” and then, almost a month later, I accidentally craft something a tad embarassing on my LI profile Don’t worry, I’ve fixed the actual Summary text in the real LI profile!!

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