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	<title>Mark McClure Today &#187; Freelance Writing</title>
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	<description>Mark McClure Writes About Mid-Career Change And Personal Growth</description>
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		<title>First Book: Self-Coaching For Career Change And Personal Growth</title>
		<link>http://markmccluretoday.com/first-book-self-coaching-for-career-change-and-personal-growth</link>
		<comments>http://markmccluretoday.com/first-book-self-coaching-for-career-change-and-personal-growth#comments</comments>
		<pubDate>Sun, 05 Feb 2012 04:45:54 +0000</pubDate>
		<dc:creator>Mark McClure</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Career Change]]></category>
		<category><![CDATA[Coaching]]></category>
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		<description><![CDATA[I've been thinking about writing a book - a real one, not an ebook. Despite the rise of tablet computers and ebook readers, there is still a very large market for actual books.]]></description>
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		<title>Your Online Resume is Everywhere</title>
		<link>http://markmccluretoday.com/your-online-resume-is-now-self-aware</link>
		<comments>http://markmccluretoday.com/your-online-resume-is-now-self-aware#comments</comments>
		<pubDate>Thu, 30 Dec 2010 13:06:00 +0000</pubDate>
		<dc:creator>Mark McClure</dc:creator>
				<category><![CDATA[Career Change]]></category>
		<category><![CDATA[Freelance Writing]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[digital resume]]></category>
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		<description><![CDATA[No, if you want to become top of mind for many of those looking for talent via the web, you'll have to start creating an active and responsive trail leading to the real you.]]></description>
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		<title>Drinking The Quit Your Job Kool-Aid</title>
		<link>http://markmccluretoday.com/drinking-the-quit-your-job-kool-aid</link>
		<comments>http://markmccluretoday.com/drinking-the-quit-your-job-kool-aid#comments</comments>
		<pubDate>Fri, 24 Apr 2009 05:01:00 +0000</pubDate>
		<dc:creator>Mark McClure</dc:creator>
				<category><![CDATA[Career Change]]></category>
		<category><![CDATA[Freelance Writing]]></category>
		<category><![CDATA[Success]]></category>

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		<description><![CDATA["Sell the sizzle, not the steak" - some readers may know of this famous phrase from the world of sales and marketing; and attributed to the master American salesman of the 1930s, Elmer Wheeler.
It precisely summarizes how advertisers appeal to human nature - they sell through the senses ("hmm, steak smells good!") and to our emotional triggers.]]></description>
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		<title>The Samurai Writer Takes Up His Elance</title>
		<link>http://markmccluretoday.com/the-samurai-writer-takes-up-his-elance</link>
		<comments>http://markmccluretoday.com/the-samurai-writer-takes-up-his-elance#comments</comments>
		<pubDate>Tue, 10 Feb 2009 00:58:00 +0000</pubDate>
		<dc:creator>Mark McClure</dc:creator>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Freelance Writing]]></category>
		<category><![CDATA[Success]]></category>

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		<description><![CDATA[If coaching's taught me anything, it's that accountability is a formidable tool for personal change when wielded constructively. People often hire coaches to hold their proverbial feet to the fire - and that can be well worth the cost.

Another approach is to follow the 'success crumbs' of someone who's already doing what interests you. That's my current approach when it comes to adding freelance writing to a mid-career change repertoire.]]></description>
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		<title>We never knew that it was impossible!</title>
		<link>http://markmccluretoday.com/we-never-knew-that-it-was-impossible</link>
		<comments>http://markmccluretoday.com/we-never-knew-that-it-was-impossible#comments</comments>
		<pubDate>Fri, 06 Feb 2009 02:41:00 +0000</pubDate>
		<dc:creator>Mark McClure</dc:creator>
				<category><![CDATA[Freelance Writing]]></category>
		<category><![CDATA[Goals]]></category>

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		<description><![CDATA[As regular readers may know, my current mid-career strategy follows a multi-pronged approach - and includes roles from my professional past, such as school teaching. It's still very much a work-in-progress and I'm making things up as I go along - trusting that the serendipity goddess will put in an appearance from time to time ;-)]]></description>
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