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	<title>Mark McClure Today &#187; Freelance Writing</title>
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	<link>http://markmccluretoday.com</link>
	<description>Mid-Career Change, Self-Coaching And Personal Growth</description>
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		<title>First Book: Self-Coaching For Career Change And Personal Growth</title>
		<link>http://markmccluretoday.com/first-book-self-coaching-for-career-change-and-personal-growth</link>
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		<pubDate>Sun, 05 Feb 2012 04:45:54 +0000</pubDate>
		<dc:creator>Mark McClure</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Career Change]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Entrepreneur]]></category>
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		<category><![CDATA[career change book]]></category>
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		<category><![CDATA[first book]]></category>
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		<description><![CDATA[I've been thinking about writing a book - a real one, not an ebook. Despite the rise of tablet computers and ebook readers, there is still a very large market for actual books. <a href="http://markmccluretoday.com/first-book-self-coaching-for-career-change-and-personal-growth">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Your Online Resume is Everywhere</title>
		<link>http://markmccluretoday.com/your-online-resume-is-now-self-aware</link>
		<comments>http://markmccluretoday.com/your-online-resume-is-now-self-aware#comments</comments>
		<pubDate>Thu, 30 Dec 2010 13:06:00 +0000</pubDate>
		<dc:creator>Mark McClure</dc:creator>
				<category><![CDATA[Career Change]]></category>
		<category><![CDATA[Freelance Writing]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[digital resume]]></category>
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		<description><![CDATA[No, if you want to become top of mind for many of those looking for talent via the web, you'll have to start creating an active and responsive trail leading to the real you. <a href="http://markmccluretoday.com/your-online-resume-is-now-self-aware">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Drinking The Quit Your Job Kool-Aid</title>
		<link>http://markmccluretoday.com/drinking-the-quit-your-job-kool-aid</link>
		<comments>http://markmccluretoday.com/drinking-the-quit-your-job-kool-aid#comments</comments>
		<pubDate>Fri, 24 Apr 2009 05:01:00 +0000</pubDate>
		<dc:creator>Mark McClure</dc:creator>
				<category><![CDATA[Career Change]]></category>
		<category><![CDATA[Freelance Writing]]></category>
		<category><![CDATA[Success]]></category>

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		<description><![CDATA["Sell the sizzle, not the steak" - some readers may know of this famous phrase from the world of sales and marketing; and attributed to the master American salesman of the 1930s, Elmer Wheeler.
It precisely summarizes how advertisers appeal to human nature - they sell through the senses ("hmm, steak smells good!") and to our emotional triggers. <a href="http://markmccluretoday.com/drinking-the-quit-your-job-kool-aid">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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