Book Review: Enchantment by Guy Kawasaki

Months ago, I recall responding to a request for bloggers to review Guy Kawasaki’s latest book, “Enchantment”. The deal? Publisher (Penguin) sends the book, said bloggers then read and review it.

Well, alas my review has long missed that book launch, due to other committments.
I finally read the book piecemeal, while riding the Tokyo subway over a period of several weeks.

Alas, it did not grab my attention in either style or content. Perhaps because I’ve read too many books about doing business with others, and am now somewhat jaded when presented with the same basic ideas…

That said, any casual but interested reader (actually, a skimmer would be perfect) can learn a lot from reading just the subheads in each chapter. Someone has really thought these through and they probably contain about 80% of the book’s message. They certainly are visible proof of the power behind well-crafted words.

Should you Buy this Book?

Before deciding whether to buy a book I often check out the reviews on Amazon.com. Imagine my surprise on seeing that of the 220 customer reviews, 175 were marked as ‘5 star’. While it was a decent book on “the Art of Changing Hearts, Minds, and Actions”, I certainly wasn’t that enchanted and would rate it as 3 stars for content and 2 for presentation.

Another way of making your purchasing decision is to check out the (61) slides-only view of Guy’s enchantment speech.

Enchantment v3.0

Guy, thank you for the opportunity to read and comment on your book.
- Mark McClure
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